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Contact Me

Building Content Assets for a Cross-Border Corporate Law Firm

Executive Summary

Project: Corporate law firm (Egypt–Bahrain)
Challenge: No content assets or clear positioning for investors
Approach: Built a unified content system + site structure from scratch. Used ChatGPT, Gemini, and Lovable to deliver a working MVP
Result: A scalable, high-authority digital asset that converts offline reputation into online credibility.

Leading Content Marketing Strategy and Assets for an An Audit Firm in UAE

Executive Summary

  • Project: Al Suwaidi Audit & Accounting (Dubai, UAE)
  • Industry: Audit, Tax, Compliance
  • Scope (2025): Full website built from scratch + content ecosystem
  • Objective: Turn a zero-digital presence into a structured acquisition system for high-value audit clients
  • My Role:
    • Direct Strategist & Copywriter: Homepage, About page, ~15 service pages
    • Leadership: Content Team Lead overseeing 35+ articles, 5 additional service pages, and lead magnets.
  • Collaboration: SEO execution handled jointly with a dedicated SEO team

 

Business Context

Al Suwaidi Audit operates in a highly regulated environment serving:

  • Corporates and SMEs in the UAE
  • Investors and business owners
  • Companies requiring audit, VAT, and corporate tax compliance

The objective was not visibility alone. The goal was to convert the website into a structured client acquisition system for high-ticket services.

AI Use Cases in Personal Planning for 2026 Webinar in Collaboration with Learn N’ Digital

Executive Summary

  • Project: “How to Use AI in Planning Your Goals for 2026?” Webinar
  • Format: Live online webinar
  • Audience: 100+ attendees
  • Challenge: Shifting the perception of AI from a basic chat tool to a strategic “Thinking Partner”
  • Approach: Built an interactive framework combining AI, goal planning, habit systems, and real-life implementation use cases
  • Result: Successfully trained 114+ attendees from various Arab nationalities on building AI-powered systems for 2026

Building an AI-Powered Headline & Hook Generation System for Content Creators

Executive Summary

Project: AI Headline & Hook Generator GPT
 Scope: SEO headline generation, social media hooks, thumbnail text, fascination-based copywriting frameworks
 Challenge: Most content creators were producing weak, repetitive, or AI-generated-looking headlines that failed to attract attention or support conversion goals
 Approach: Built a GPT trained on copywriting frameworks, fascination principles, SEO title structures, and conversion psychology
 Result: A system capable of generating keyword-focused headlines, thumbnail text, and hooks designed to improve engagement and conversion potential across multiple content formats

Building “Al Ostaz”: An AI-Powered Arabic Content Proofreading System

Executive Summary

Project: الأستاذ
Launch Date: May 2025
Scope: Arabic proofreading, SEO evaluation, AI cliché detection, content quality scoring
Challenge: Most Arabic content writers lacked a structured quality-control system capable of detecting linguistic mistakes, weak SEO execution, and repetitive AI-generated patterns
Approach: Built a strict Arabic proofreading GPT trained on advanced writing rules, SEO standards, and common AI-content clichés
Result: 700+ uses within the first phase after launch, with strong adoption among Arabic content writers and marketers

Building an Investor-Focused Website’s Content for a UAE Business Consultancy

Executive Summary

  • Project: The Founders Website
  • Industry: Business Consultations (UAE)
  • Scope: Full website content
  • Challenge: No structured content or positioning for an investor audience
  • Approach: Built an investor-focused content system with clear service architecture and British English messaging
  • Result: A complete, investor-ready website with 20+ pages and 6 high-intent articles

Absher Business Website Performance & AI Integration

In 2024, Absher Business restructured its entire digital presence to achieve measurable growth. The project involved rebuilding the website architecture, re-optimizing content, resolving technical bottlenecks, and introducing AI-powered features. The goal was clear: build a site that not only ranks but also engages, converts, and scales with the company’s growth.

Webinar Talk on Crafting Content Creator Portfolios

On December 27, 2022, a webinar titled “Content Creators Portfolio and How to Create Yours” was conducted via Zoom, attracting over 120 attendees. This initiative –under the supervision of Mr Abdelrahman Sleem aimed to empower aspiring content creators with practical knowledge and actionable steps to design professional portfolios.

AI Audio Voiceover for Blog Articles

A significant portion of online audiences prefer audio content, yet many Arabic blogs lack this feature. This case study reveals how AI voice technology transformed written blog posts into engaging audio experiences.

Arabic Language Day Campaign on LinkedIn

In December 2023, a campaign was launched on LinkedIn to celebrate World Arabic Language Day. The initiative aimed to raise awareness about Arabic content, promote pride in Arabic culture, and encourage the use of classical Arabic across digital platforms.