Contact Me
Contact Me

Arabic Language Day Campaign on LinkedIn

In December 2023, a campaign was launched on LinkedIn to celebrate World Arabic Language Day. The initiative aimed to raise awareness about Arabic content, promote pride in Arabic culture, and encourage the use of classical Arabic across digital platforms.

The Challenge

  • Raising Awareness: The campaign sought to increase awareness about Arabic content on professional platforms.
  • Cultural Connection: Strengthening pride in Arabic culture and the Arabic language as a core part of identity.

The Solution

Concept Development

The idea originated in the summer of 2023 and evolved over several months, finalizing in November.

 

Outreach and Collaboration

  • Sent personalized emails and LinkedIn messages to colleagues and professionals in the content creation industry, including a PDF summarizing the campaign’s goals.
  • Collaborated with Mediastaa, integrating the campaign with their annual December initiative, #Decwriter, encouraging their followers to use the campaign’s hashtags on December 18.

 

Unified Messaging and Hashtags

Created consistent hashtags to enhance visibility:

  • #محتوى_عربي
  • #لغتنا_فخرنا_وهويتنا
  • #لغة_الفخامة_والتراث
  • #اليوم_العالمي_للغة_العربية

 

Content Strategy

  • Published six classical Arabic posts on LinkedIn between December 6 and December 18.
  • Shared and engaged with content created by other participants on LinkedIn and Facebook.

Results

Wide Engagement

  • Many individuals participated, writing posts with the campaign hashtags across LinkedIn and Facebook.
  • Increased impressions and engagement on my LinkedIn profile and posts.

 

Follower Growth

Gained new followers, expanding my professional network.

 

Professional Opportunities

Received three job interview invitations via LinkedIn messages during the campaign.