Insights

Notes on content marketing, AI, and building a career in content

Latest Articles

Job search funnel from sent messages to interviews
October 19, 2026

How Do You Find a Content Writer Job With AI Without Becoming Résumé Number 347?

Find a content writer job with AI by targeting companies, reaching decision-makers, personalizing every message, and tracking which channel brings interviews.
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Content writer onboarding in four stages over 30 days
October 19, 2026

How Do You Onboard a New Content Writer in 30 Days, and Why Start With Editing?

A 30-day content writer onboarding plan in four stages, with a pass criterion for each, an onboarding pack, and a test for
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Content team SOP mapped across six handoff stations
October 19, 2026

How Do You Write a Content Team SOP Writers Actually Follow With Only Seven Fields?

Write a content team SOP as short cards built around six handoffs, seven fields per card, and a test on your newest
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AI writing clichés crossed out and replaced with a specific sentence
October 19, 2026

Which AI Writing Clichés Give Your Content Away, and What Should Replace Them?

A banned list of AI writing clichés in five categories, with a replacement for each, a cut-replace-rebuild table, and a way to
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Editorial style guide with numbered rules and examples
October 19, 2026

Why Should Your Editorial Style Guide Start From Review Notes, Not a Grammar Book?

Build an editorial style guide from your team's real review notes, with seven sections, one rule format with two examples, and habits
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AI content review assistant checking a draft against team rules
October 19, 2026

Why Does “Review This Text” Fail in AI Content Review, and What Should You Ask Instead?

AI content review works when the model applies your written standards and reports violations. Here's how to build a review assistant in
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Content brief built in three layers of decisions
October 19, 2026

What Is Missing From Your Content Brief When Every First Draft Gets Rewritten?

Learn how to write a content brief in three layers of decisions, with a copy-ready template and a table that traces every
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Editorial calendar for content teams scheduled backwards from the publish date
October 19, 2026

Why Is Your Content Team’s Editorial Calendar Late Before the Month Starts?

Build an editorial calendar for content teams backwards from the publish date, sized to writer capacity, with one master view that covers
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Content team KPIs in three layers: process, quality, outcome
October 19, 2026

Which Content Team KPIs Are Fair to Writers, and Why Isn’t Traffic One?

Measure content team KPIs in three layers (what writers control, what editors catch, what search shows), with a diagnostic table and a
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