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Notes on content marketing, AI, and building a career in content

Latest Articles

AI content review assistant checking a draft against team rules
October 19, 2026

Why Does “Review This Text” Fail in AI Content Review, and What Should You Ask Instead?

AI content review works when the model applies your written standards and reports violations. Here's how to build a review assistant in
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Content brief built in three layers of decisions
October 19, 2026

What Is Missing From Your Content Brief When Every First Draft Gets Rewritten?

Learn how to write a content brief in three layers of decisions, with a copy-ready template and a table that traces every
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Editorial calendar for content teams scheduled backwards from the publish date
October 19, 2026

Why Is Your Content Team’s Editorial Calendar Late Before the Month Starts?

Build an editorial calendar for content teams backwards from the publish date, sized to writer capacity, with one master view that covers
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Content team KPIs in three layers: process, quality, outcome
October 19, 2026

Which Content Team KPIs Are Fair to Writers, and Why Isn’t Traffic One?

Measure content team KPIs in three layers (what writers control, what editors catch, what search shows), with a diagnostic table and a
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